Growth Systems
Lead engines, acquisition funnels, prospecting workflows and conversion infrastructure engineered around revenue.
STRATEGY · TECHNOLOGY · GROWTH
We build the systems behind business growth.
Shadelight combines software, AI, automation, digital commerce and customer acquisition to solve commercial problems—not just build websites.
STRATEGY→DESIGN→BUILD→AUTOMATE→GROW
BUILT FORLead generationCommerceAutomationMarketplacesBusiness systems
SHADELIGHTGROWTH
SYSTEMLIVE / 2026
SYSTEMLIVE / 2026
LEAD ENGINE17K+annual leads
AI WORKFLOW8 STAGEShuman verified
COMMERCE600+reseller network
SMARTCARD✦MANDY WIRES✦BUILDANDFIX NZ✦KING GEORGE PHARMACY✦ALEX MARUFU STUDIO✦TRUSTSHADE✦BRANCHFREE✦SMARTCARD✦MANDY WIRES✦BUILDANDFIX NZ
THE DIFFERENCE
We don't start with technology.
We start with the constraint.
Where are customers being lost? What is still manual? Which channel cannot scale? What revenue opportunity is trapped behind an old process? We find that first—then engineer the system around it.
02 / CAPABILITIESFive capabilities.
WHAT WE BUILD
Five capabilities.
One connected technology partner.
Digital Platforms
Marketplaces, portals, dashboards, customer applications and custom software that turn operations into products.
AI & Automation
AI agents, intelligent workflows and human-in-the-loop systems that reduce repetitive work without losing control.
Digital Commerce
eCommerce, reseller ecosystems, ordering, attribution and distributed sales infrastructure.
Brand & Experience
UI/UX, digital brand systems, campaigns and customer journeys designed to make complex products feel simple.
03 / SELECTED WORKSystems already doing
PROOF, NOT PROMISES
Systems already doing
real work.
LEAD GENERATION / INSURANCEExplore platform ↗
SmartCard
A purpose-built acquisition platform supporting Diaspora Insurance's lead-generation operation.
17,000+LEADS GENERATED / YEAR
70%REPORTED CLOSING RATIO
SCOverviewLeadsAdvisorsAnalytics
PERFORMANCE / LIVE
Lead intelligence
17,284Leads
70%Close rate
24/7Capture
ECOMMERCE / RESELLER NETWORK
Mandy Wires
Digital commerce, product discovery, fence calculation and a distributed reseller ecosystem for a Zimbabwean fencing manufacturer.
600+RESELLER PARTNERS JOINED
IN SIX MONTHS
Visit project ↗IN SIX MONTHS
MANDYCommerce
without limits.
without limits.
MARKETPLACE / NEW ZEALAND
BuildAndFix
A two-sided marketplace giving homeowners one place to post work and registered tradies a direct route to opportunities.
Visit project ↗NZ
NEW HOMEOWNER JOBExterior paintingAuckland · Open
TRADIE MATCH3 interestedDirect connection
LOYALTY / DIGITAL COMMERCE
King George Pharmacy
A digital loyalty and ordering experience connecting prescriptions, rewards, online ordering and customer accounts.
Visit project ↗Rx
Your health.Rewarded.
LOYALTY POINTS2,340
AI / EXECUTIVE COACHING
Alex Marufu Coaching Studio
An eight-stage AI operating system from research and briefing through strategy, executive review, human verification and final production.
AI ENGAGEMENT / 8 STAGES
- Research
- Briefing
- Interview
- Strategy
- Presentation
- Exec Review
- Verification
- Production
SHADELIGHT LABS
Products beyond client work.
We also build and operate our own digital products—giving us direct experience with product strategy, monetisation and scale.
04 / SHADELIGHT VENTURE IN DEVELOPMENT
BRANCHFREE
Your next branch
doesn't need a building.
YOUR BUSINESSHQProducts · Pricing · Fulfilment
01Retail Partner
02Sales Partner
03Digital Channel
04New Market
Grow everywhere.
Without opening everywhere.
Branchfree is our distributed commerce model for established businesses. Partners generate customers while the business retains control of products, pricing and fulfilment.
Discuss Branchfree ↗05 / LEADERSHIPStrategy meets
BUILT AROUND BUSINESS RESULTS
Strategy meets
execution.
FOUNDER PERSPECTIVE
“Technology is valuable only when it solves a real business problem.”
Lovemore Nyausaru
FOUNDER & DIRECTOR · SHADELIGHT AGENCYShadelight brings together business strategy, marketing, software development, AI and automation to build systems around measurable commercial outcomes.
From Harare, serving businesses globally.
HAVE A BUSINESS PROBLEM?Let's build what
Let's build what
solves it.
Tell us what's slowing growth, wasting time or limiting sales. We'll start with the problem and work backwards.
Start on WhatsApp ↗